Tag: Career

Steve showing us the Noni plant on his family farm

The Day I Got Rejected By A Noni Farm (And Why It’s The Most Brilliant Marketing I’ve Ever Seen)

So there I was, standing on a noni farm in Kaua’i, watching my entire understanding of business marketing crumble like a stale cookie. Steve, the founder, shared his journey of turning a little-known Polynesian superfruit into a thriving family business. They’ve mastered the art of making noni palatable while keeping its health benefits intact—something no one else has achieved. But here’s the kicker: they turned down Whole Foods and affiliate programs, claiming they have “too many customers.” Intrigued? Discover the genius behind Real Noni and the marketing lessons that will change how you think about business.

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The Boss: What Should I do For a Living?

What Should I Do For A Living?

It’s not ‘what do you do for a living.’ It’s precisely what you should do for a living. The difference is often a chasm the size of the Grand Canyon. I think I spend more time thinking about my potential career(s) or lack thereof than any other subject. I definitely think about it more

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