Marketing Campaign Architecture | Inbound Marketing Funnel

Every small business needs help with marketing funnel creation and management, especially their primary inbound marketing funnel. In order to develop a successful marketing strategy plan, you need a marketing strategy process that includes automation and an inbound lead generation that is tested and proven to get results. Stoddard Consulting is a Marketing Strategy Consulting Firm that delivers inbound automation campaigns utilizing “behavioral dynamic response” mechanisms and funnels to provide more leads at a better ROI.

Sophisticated, automated and effective sales funnels using InfusionSoft integrations and customized to your specific situation. Some of our clients are also choosing to migrate over to Kartra, which is an exciting new option.

Marketing Campaign Architecture

  • Identifying and Locating Ideal Target Market
  • Determine Message-to-Market Match
  • Writing Direct Response Ad Sales Copy For Lead Generation
  • Writing Lead Magnet/Tripwire Resource (PDF or Video Copy)
  • Writing Direct Response Ad Sales Copy For Sale
  • Creating Sales Page with Copy (with A/B Split Test)
  • Complete Campaign Architecture Flow Chart
  • Creating Email Follow Up Campaign
  • Creating Offline Marketing Assets (3 Letter Campaign and Post Card)
  • Creating Contingency Plan (Lead Compounding, Secondary Offer, etc.)


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book funnel

Book Funnel

  • Interviews and Research
  • Writing Book
  • Creating Book Funnel Architecture Flow Chart
  • Writing Sales Copy For Book
  • Writing Liquidator/One-time-Offer (After Sale Offer) Ad Copy
  • Writing Follow Up Email Sequences
  • Creating Video Sales Letter Copy
  • Creating Goodwill Series Copy
  • Creating Sales Copy for Main Offer
  • Creating Sales Page for Main Offer



Or, you can Click Here